25 & 26
JANUARY 2026

Pup Ice

Contest

Pup Ice

Product group: DOG

Pup Ice is the ideal refreshment for your dog.

The consumer puts the Pup Ice in the freezer at least 3 hours before serving it to the dog. No mess in the kitchen!

Available in 4 shapes: waffle cone, rocket ,fruit and twisted, and in several natural flavours.

With extra calcium and prebiotics. No added sugars, no artificial colourings or flavourings.

Edible lolly stick. does not drip or melt.


Type

  • Range of products

Date of market launch (dd/mm/year)
15/06/2025

If applicable, produced and sold in Belgium?
NO

If applicable: imported and sold in Belgium?
YES

Describe here what is new about the product (or what makes it sustainable if you chose the “sustainability” category). This text will be used as a basis for the jury and the press (text length: between 200 and 850 characters including spaces)
Pup Ice is an innovative dog chew, which can be frozen at home, at least 3 hours before serving to your dog. It comes in 4 shapes and several flavours. The treats are ready made and mess free, they do not melt or drip. No added added sugars, 0% artificial colours or flavours. Completely edible, also the stick! Refreshing for your dog, and fun for the owner.

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