Nutriment Fresh is a range of freshly prepared meals for dogs, specifically developed for the retail channel. The meals are made from carefully selected, high-quality ingredients and lightly cooked to preserve taste, texture, and nutritional value. Nutriment Fresh meets the growing consumer demand for fresh, transparent, and natural dog food.

The recipes are complete and balanced, supporting healthy digestion, optimal condition, and overall well-being of dogs. By combining fresh quality with convenience, Nutriment Fresh provides an accessible and reliable option for daily feeding through stores and pet shops.

Type

• Range of products

Date of market launch (dd/mm/year)
05/01/2026

If applicable, produced and sold in Belgium?
NO

If applicable: imported and sold in Belgium?
YES

Describe here what is new about the product (or what makes it sustainable if you chose the “sustainability” category). This text will be used as a basis for the jury and the press (text length: between 200 and 850 characters including spaces)
Nutriment Fresh brings the concept of freshly prepared dog meals to the retail channel, making this type of nutrition accessible to a broad audience. While fresh meals were previously mainly available through subscription models and direct delivery, Nutriment Fresh allows consumers to conveniently purchase fresh dog food in-store. In doing so, the product bridges the gap between premium fresh concepts and the traditional retail environment. The meals are lightly cooked, allowing taste, texture, and nutritional value to be better preserved compared to heavily processed dry or wet food. At the same time, the recipes are complete and balanced, providing convenience and nutritional confidence for the consumer.