Imby Pet Food's innovative dog supplements were launched in September 2023 and immediately became hugely successful in the market. They are now distributed by more than 100 pet stores and veterinarians.

The supplements are made in Belgium and differ from existing products in 4 areas:

• The supplements are administered in snack form, so done with cumbersome pills that dogs don't like (also hugely sustainable).
• They are made from 100% plant-based ingredients (and thus hugely sustainable). They are the first 100% plant-based dog supplements in snack form in Europe.
• The supplements contain a high dose of active ingredients, on average 2x higher than the standard on the market. Consequently, they are enormously efficient in action.
• The packaging is completely plastic-free and consists of 100% recyclable metal.

The Imby supplements have been tested and approved from thousands of dogs. Finally, they are also hypoallergenic and can therefore be administered to dogs with allergies.