A daily snack you can reward your dog with, without overthinking it. No worries about excessive calories or hard-to-digest ingredients: just something tasty that fits naturally into everyday life with a dog.

That’s how the Smoofl Low Calorie Dog Chips came to life. Light and crunchy, low in calories, mono-protein, and suitable for sensitive dogs. A snack for small shared moments: on the couch, during a walk, or simply in between. Not an “every-now-and-then” treat, but something you say yes to more easily and more often.

Why it’s interesting for retailers

• Low in calories: aligns with more conscious snacking behaviour

• Easy to digest: suitable for a broad range of dogs

• Mono-protein: especially relevant for sensitive dogs

• Regular limited editions: create variety and encourage repeat visits

• Strong repeat purchase potential: daily snack = frequent rotation

• Clear differentiation: an alternative to heavier, more traditional snacks