Woezel & Pip is a beloved Dutch children’s brand that is rapidly gaining popularity in Belgium. The cheerful dog friends from the Magic Garden – known from books, animated series and a wide range of merchandise – form the foundation for a warm, recognisable and heart-warming product line for pets. All products are developed with great attention to quality, safety and playful design, making them perfectly suited to the wishes of the youngest pet owners.

Our Woezel & Pip collection includes durable toys, comfortable beds, soft cushions, care products and a range of practical accessories. Each item is inspired by the colourful world of the Magic Garden and appeals strongly to children and young families. The brand’s distinctive and cheerful visual identity also provides excellent visibility and stopping power on the shop floor.

For the Belgian market, this is the perfect moment to add Woezel & Pip to the assortment. In 2026, the first official Woezel & Pip theme park will open just across the border in Hoogerheide, near Antwerp. This development will significantly increase brand awareness in Flanders and surrounding regions, offering retailers strong opportunities for added in-store experience and sales growth.

With Woezel & Pip, Gebr. de Boon offers a unique and distinctive product line that appeals to families, enriches the shopping experience and creates a warm, recognisable brand moment in every pet department.

Type

• Range of products

Date of market launch (dd/mm/year)
29-09-2025

If applicable, produced and sold in Belgium?
NO

If applicable: imported and sold in Belgium?
YES

Describe here what is new about the product (or what makes it sustainable if you chose the “sustainability” category). This text will be used as a basis for the jury and the press (text length: between 200 and 850 characters including spaces)
Woezel & Pip is a much-loved Dutch children’s brand, well known for its popular books, animations and merchandising. The cheerful dog friends from the Tovertuin form the basis of a recognisable and heartwarming product range for pets. The brand stands for friendship, fun and a sense of security, appealing directly to young families and children. The Woezel & Pip collection includes, among other things, sustainable toys, comfortable baskets, soft cushions, care products and practical accessories. All products are developed with careful attention to quality, safety and playful design, inspired by the colourful world of the Tovertuin. In 2025, the first official Woezel & Pip theme park will open in Hoogerheide, near Antwerp. This development will create additional visibility and brand experience.