Discover the revamped Feline range: fresh, tasty and meow-WOW delicious!

Cats are true gourmets, picky to the bone. That's why at Feline they don't get ordinary kibble, but a taste sensation that makes them purr with pleasure.

Our revamped range has been developed with one goal in mind: fresh ingredients and irresistible flavour in every bite, tailored to your cat's whims and preferences.

What makes Feline so special?

Each recipe is packed with animal proteins from meat or fish with an extra 10% freshness for that pure taste that cats instinctively choose. Whether it's chicken, salmon or poultry, the quality is top notch, and your cat will confirm this with a satisfied meow.

But we go beyond fresh. Our Feline Selective varieties provide a double taste sensation: a clever mix of textures and aromas that will tempt even the most fussy whiskers. Every meal becomes a moment of pure feline happiness.

Thanks to superfoods such as krill, salmon oil, cranberries and yucca, your cat not only gets a delicious meal, but also a boost for its skin, coat and digestion.

Our Sensitive recipes are gluten-free and hypoallergenic, specially designed for sensitive cats.

And of course, fresh really does stay fresh. Our resealable packaging ensures that every kibble retains its flavour and crunch from the first bite to the last. Bonus: they are recyclable and environmentally friendly, because love for animals goes beyond the food bowl.

In short: Feline is food that leaves you wanting more. Fresh, nutritious and purr-fectly delicious for cats who know what they want and owners who make smart choices.

Type

• Range of products

Date of market launch (dd/mm/year)
15/11/2025

If applicable, produced and sold in Belgium?
YES

If applicable: imported and sold in Belgium?
NO

Describe here what is new about the product (or what makes it sustainable if you chose the “sustainability” category). This text will be used as a basis for the jury and the press (text length: between 200 and 850 characters including spaces)
NEW Feline: where taste, care and sustainability come together. In a rapidly evolving category, consumers are increasingly choosing brands that exude quality, transparency and responsibility. That's why we've revamped Feline from top to bottom. With balanced recipes, natural ingredients and a visual identity that inspires confidence in shoppers. For cats who deserve the best. For retailers looking for a strong, forward-thinking category partner. Discover the complete revamp: https://www.hobbyfirst.com/nl/new-feline-2025/