25 & 26JANUARY 2026
25 & 26Most pet products on the market rely on chemicals that stop working once they dry, offering only short‑term relief and limited efficiency, and can negatively impact your pet’s overall health. BiomePure Pet is different. Celtic Connection has partnered with Storia Verde, a pioneer in ecological cleaning products, to introduce a spray that harnesses patented synbiotic technology — a scientifically advanced combination of probiotics and prebiotics — to deliver continuous action for days. Safe for all animals — furry, feathered, or scaled — it actively rebalances the skin and fur microbiome, reduces allergens, and neutralises odours at their source on pets, in litter, and on textiles. By addressing the root causes of odour and imbalance rather than masking them, the BiomePure range sets a new benchmark for sustainable, science‑driven pet care and home hygiene.
Type
Date of market launch (dd/mm/year)
01/02/2026
If applicable, produced and sold in Belgium?
YES
If applicable: imported and sold in Belgium?
NO
Describe here what is new about the product (or what makes it sustainable if you chose the “sustainability” category). This text will be used as a basis for the jury and the press (text length: between 200 and 850 characters including spaces)
Most pet products rely on chemicals that stop working once dry, offering only short‑term relief and limited efficiency, and can negatively impact pet health. BiomePure Pet is different. Celtic Connection has partnered with Storia Verde, a pioneer in ecological cleaning, to launch a spray with patented synbiotic technology - an advanced combination of probiotics and prebiotics - delivering continuous action for days. Safe for all animals - furry, feathered, or scaled - it rebalances the skin and fur microbiome, reduces allergens, and neutralises odours at their source on pets, in litter, and on textiles. By tackling root causes instead of masking them, the BiomePure range sets a new benchmark for sustainable, science‑driven pet care and hygiene.
