For 77% of pet owners, finding a balanced diet for their small pet is a top priority. Today, this need is mainly met by premium brands. As a result, consumers looking for good-quality food at an affordable price are faced with a very limited choice.With the relaunch of Crispy, we are responding to this market opportunity. The attractive and nutritionally balanced food segment provides everything our small furry friends need, whether they prefer muesli or pellets. At the same time, we bring renewal to the category and create added value within the mid-segment.

What’s new?

• A fun and eye-catching concept that appeals to young consumers and families
• An attractive, nutritionally balanced range tailored to the essential needs of different animal species
• Renewed recipes for mueslis and snack mixes, while maintaining the trusted quality of the pellets
• Muesli: a balanced mix full of flavour and texture, with vegetables and/or seeds and grains (composition varies by species)
• Snack mix: a crunchy, responsible snack with an irresistible texture, without added sugars, to keep curious nibblers engaged
• Pellets: high in fibre and protein, ensuring a balanced diet with no selective feeding and no leftovers. Contains all essential vitamins and minerals
• Irresistible taste, without artificial colours or flavourings.