The Smoofl Mix for Dog Ice won the New at Anido award back in 2018.
It has since grown into a true spring-summer staple. For many retailers, it’s now a must-have reference as soon as temperatures start to rise.

This is a product built around bonding.
The dog licks the ice, the owner holds the stick: a small shared moment that really sticks. The ice treat is fully edible, lactose-free and fat-free, and has been tested and approved by hundreds of thousands of dogs. Not a gimmick, but an experience that works, year after year.

Why it’s interesting for retailers

• Proven hero product: award-winning with years of strong performance

• Strong seasonal product: ideal for spring & summer, with high impulse appeal

• No freezer needed in-store: easy to stock and sell

• Experience sells: a DIY concept that stands out from classic dog snacks

• Fully edible ice treat: no waste, no worries for pet owners

• Lactose- and fat-free