Woezel & Pip is a beloved Dutch children’s brand that is rapidly gaining popularity in Belgium. The cheerful dog friends from the Magic Garden – known from books, animated series and a wide range of merchandise – form the foundation for a warm, recognisable and heart-warming product line for pets. All products are developed with great attention to quality, safety and playful design, making them perfectly suited to the wishes of the youngest pet owners.

Our Woezel & Pip collection includes durable toys, comfortable beds, soft cushions, care products and a range of practical accessories. Each item is inspired by the colourful world of the Magic Garden and appeals strongly to children and young families. The brand’s distinctive and cheerful visual identity also provides excellent visibility and stopping power on the shop floor.

For the Belgian market, this is the perfect moment to add Woezel & Pip to the assortment. In 2025, the first official Woezel & Pip theme park will open just across the border in Hoogerheide, near Antwerp. This development will significantly increase brand awareness in Flanders and surrounding regions, offering retailers strong opportunities for added in-store experience and sales growth.

With Woezel & Pip, Gebr. de Boon offers a unique and distinctive product line that appeals to families, enriches the shopping experience and creates a warm, recognisable brand moment in every pet department.