Bird Supreme Rainbow Crisp introduces a functional innovation in the ornamental bird feed segment by combining traditional seed mixes with colourful, crunchy vitamin crisps. These crisps are enriched with vitamins A, D and E, providing added value in terms of vitality, immunity and plumage quality. The formulation was developed by Vanrobaeys, based on Belgian nutritional expertise, and is subject to strict quality controls to ensure consistency and a dust-free composition. Bird Supreme Rainbow Crisp responds to contemporary consumer expectations regarding health, ease of use and product differentiation, supported by an eye-catching resealable packaging that optimises freshness. The range is suitable for multiple ornamental bird species and combines nutritional functionality with a visually distinctive product concept within the current market landscape.

Type

• Range of products

Date of market launch (dd/mm/year)
05/01/2026

If applicable, produced and sold in Belgium?
YES

If applicable: imported and sold in Belgium?
NO

Describe here what is new about the product (or what makes it sustainable if you chose the “sustainability” category). This text will be used as a basis for the jury and the press (text length: between 200 and 850 characters including spaces)
Bird Supreme Rainbow Crisp introduces a functional innovation in the ornamental bird feed segment by combining traditional seed mixes with colourful, crunchy vitamin crisps. These crisps are enriched with vitamins A, D and E, providing added value in terms of vitality, immunity and plumage quality. The formulation was developed by Vanrobaeys, based on Belgian nutritional expertise, and is subject to strict quality controls to ensure consistency and a dust-free composition. Bird Supreme Rainbow Crisp responds to contemporary consumer expectations regarding health, ease of use and product differentiation, supported by an eye-catching resealable packaging that optimises freshness. The range is suitable for multiple ornamental bird species and combines nutritional functionality with a visually distinctive product concept within the current ma