About PetCo

The family-run company PetCo, based in Vienna, has been part of the VAFO Group since 2024. With the brand DOG'S LOVE, career changers Katharina and Stefan Miklauz entered the pet industry in 2014. Over the past decade, the dynamic duo has built an impressive brand portfolio. DOG'S LOVE and its feline counterpart CAT'S LOVE cover the super-premium segment. With WOW DOG and WOW CAT, dog and cat owners in the premium segment are targeted, while PURE NATURE covers the entry-level premium price range.
For more information, visit www.petco.group.