Regional products without the tricks

Our pets deserve the very best care we can give them. For three generations, we’ve been creating honest products in our own factory in Veldhoven. We’re strong advocates for transparency in the pet food market — not just making claims, but actually showing that there’s nothing artificial or unnecessary in our products. For us, that’s simply how it should be, because pet food should always be honest.

We may have been around for 50 years, but “old-fashioned” or “stuffy” are definitely not words that describe us. With a focus on trends and lifestyle, combined with years of experience and expertise, we strive to make a real difference.