More and more pet stores are choosing not to keep live animals — often for practical, logistical, or image reasons. But what does this mean for the future of our profession? In this presentation, we explore why the presence of animals provides a crucial added value: from expert advice and customer experience to supporting a healthy and complete product range.
We look at how live animals contribute to education, engagement, and trust, and why their absence can have a domino effect on the sale of ancillary products and the positioning of the pet store as an expert hub. An inspiring session for anyone who wants to safeguard and strengthen the value of our field.