What exactly makes a store experience effective, and how can you make your business stand out? How do you ensure your store generates as much conversion as possible? Steven Bollé is a retail coach who helps entrepreneurs optimize their physical stores. In this inspiring presentation, he will show you how to fine-tune your store in five steps. Creating an optimal layout and appearance will be covered in detail, including the importance of your storefront and window display, the store structure, product presentation, communication, and service elements. With the many examples and practical tips provided, you will be able to take action afterwards to improve your store yourself.