Our pets deserve the best care we can give them. That is why we have been making honest products in our own factory in Veldhoven for 3 generations. We are advocates of transparency in the petfood market. Not just claiming, but also showing that there are no antics in our products. This is completely normal for us, because food must be fair. We may have been around for 50 years, but dusty and old-fashioned are certainly not words that suit us. With a focus on trends & lifestyle in combination with years of experience & knowledge, we try to make a real difference.