CROCI SPA was founded in Varese in 1990 thanks to an idea of its founder, Croci, and his love for pet that started with its first pet shop in 1984.
Innovation, constant investment in research and development, along with the attention to consumers needs and demands, the company has now conquered a prominent role in the market.
The core business is not only made of aquaristik and dog items, it covers a wide selection of pet products for cats, reptiles, birds and rodents.
The company has a catalogue of over 8.000 products, from pet accessories to pet food to dogswear fashion collection.
Croci introduced the concept of fashion and design into the pet world, creating original products that are designed in Italy. All products are innovative, reliable and respect the environment (ecological cat litters and Led lighting for aquariums).
Constant investment in research led CROCI to become the first Italian distributor to achieve ISO 9002 certification, back in 1998, extending later its certification to design, development, production and sales activities according to ISO 9001 standards.
Croci in now present in over 43 countries around the world. The distribution channels range from the classic pet shop to large-scale retailers and garden centers.
The company headquarter is located in Castronno (Va) with a spacious warehouse, offices, R&D labs and a showroom. The German branch, Amtra Croci, is a strategic hub located near Frankfurt that can serve all Northern Europe.
In 2018, Croci has opened its China branch, Amtra Croci Asia, located in the Guangdong area. This new branch will be specialized in R&D, production and quality control. A strategic move to enlarge the business in the Asian market and to produce a new line of hi-tech products.
In 2020 Croci celebrated 30 years of activity and to complete its important process of internationalization recently acquired the French company Canifrance, a historic transalpine company in the pet sector specialized in the production of high quality collars and leashes for dogs and cats.