KIM MAMPAEY- Retail Coordinator UNIZO
Surgery for personal advice
Shopping has changed and consumers too have changed radically. Today’s consumers have enormous choice, are more mobile than ever, can be influenced by what they experience in an actual shop but research the market online and also purchase more and more online. Retailers must evolve along with their customers and become ‘new retailers’ if they are to continue to be successful in the future.
Kim is a specialist in retail and consumer trends, new shop concepts, marketing tools and technologies and would like to share this knowledge with shopping centres, retailers and starters in the process of developing a creative and innovative new approach to their retail activities.