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EXPERT TALKS

ANIDO aims to help entrepreneurs in the pet care sector make their business even more professional. Experts give free advice and practical information at group presentations or a personal consultation in Hall 6. All sessions are open to everyone, without prior registration.

PROGRAMME SUNDAY & MONDAY

SCORING ONLINE THROUGH AN ANIMAL BASED WEBSHOP

11:00 – hall 6 - expert talks zone

 

CIS SCHERPEREEL - Coach, Inspirer and Strategist for online entrepreneurs.
Manager of Mex United, Kortrijk – Author of ‘De people factor in e-commerce’

Cis Scherpereel gives concrete tips on what you need to take into account if you are aiming to play a significant role online. How can you attract your client? Why is the search for an unfair advantage so important? After this session, you will have a totally different approach to evaluating your strong points and opportunities online

 

OPTIMISING YOUR SHOP TO IMPROVE SALES

14:30 – hall 6 - expert talks zone

STEVEN BOLLE
Retail Coach & Designer

 

The visual appeal of your shop, and its commercial layout and design are crucial to the success of your business. How do you make your shop stand out in the street? What is the best way to display your products? Is the till in the right place? How can you encourage impulse purchases? How do you stimulate your customers’ senses? How do you use digital communication? In this session, Steven Bollé will deal with the 8 fundamental aspects of a physical shop. He will give good and bad examples of how you can go about optimising your shop yourself to achieve more sales.

 

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